The rise of UX Writing

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In last year’s marketing trends round-up, I talked about conversational marketing. This year, the dialogue with your customers continues with the rise of UX writing.

UX writing is not a trend but a complete methodology that is on the rise,” explains Yuval Keshtcher, who founded his UX Writing community two years ago to fill a gap for experienced UX writers.

We need experienced creators that can tell the story of our digital products while creating meaningful conversations with our users.

UX writing can be distinguished from copywriting by its lack of focus on selling; instead, the UX writer seeks to guide a user through a website, app or product in a clear and delightful way.

WiderFunnel Marketing Trends UX Writing
Eat This Much is an app that creates creates personalized meal plans, so instead of saying “Loading…” the writer wrote this playful microcopy.

A digital product must sound and feel like there is a human behind that digital screen.

The largest companies in the world such as Google, Amazon, and Dropbox use a UX writer to craft that kind of experiences that makes user fall in love with their products and services which automatically increase the sales conversion and retention rate for the company.

Yuval KeshtcherFounder of UX Writing Hub

Buttons, menu labels, error messages, and other microcopy turn a design into a customer experience.

In fact, UX writing can often solve design problems through the ability to clear identify and motivate the user to complete particular actions in the experience.

Whereas a few years ago, UX designers might slot in some Lorem Ipsum to hold space before the copywriters filled the blanks; Nowadays, more and more companies are employing UX writers.

These writers understand technology, psychology, and user research to collaboratively build the user experience with designers, product managers, developers, etc.

WiderFunnel Marketing Trends UX Writing
Do you understand what is intended by this page and form? Yuval Keshtcher provided this design-first example in his UX Writing Weekly newsletter to make a case for content-driven experiences.

In 2019, expect to craft messages that do more than sell; write to guide, write to motivate, write to delight.

UX writing will become common parlance in the marketing world, with innovators maximizing the experience beyond just the jobs to be done.

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